Competency: Marketing and Public Relations
Sub-Category: Understands and applies marketing theory and practices
Want to write a good to great press release? In this webinar program, publisher and mass media instructor Karl Beckstrand teaches attendees how to write a newsworthy story that is true, balanced, concise, accurate, and compelling.
He’ll include a crash course in Associated Press style and the difference between benefits and features (how to avoid hype). He’ll review inverted pyramid story structure, different kinds of leads, and headlines that will grab media professionals.
Karl will also answer your questions regarding format for titles, days/dates/months, addresses/states, acronyms, and other details that can get your story noticed.
Karl Beckstrand – Biography
Karl Beckstrand is the freckle-faced author of 10 books and more than 20 online titles. Raised in San Jose, CA, he received a B.A. in journalism from BYU and an M.A. in international relations from APU. His work has appeared in: Barnes & Noble, Border’s Books, Deseret Book, Costco, Kindle/Nook/iBooks, Amazon, The Children’s Miracle Network, LDS Film Festival, U.S. Congressional Record, and Papercrafts Magazine.