PCI Webinar with Kathy Pape
The Patron Loyalty Program: Inviting Incentives to Engage Library Patrons
Tuesday, November 10th, from 10:30 – 11:30 am
Competency: Personal/Interpersonal Competencies
Sub-Category: Customer Service/Retention
How many loyalty programs do you belong to? Grocery stores have them. Retail stores have them. Airlines and hotel chains have them too. Why? Loyalty programs are a powerful incentive to keep customers coming back.
Do they work? Sometimes. Better Question: Would it work for a library?
We’ll explore The Patron Loyalty Program in this fun and interactive webinar through the lens of the circulation desk, as well as adult programming and outreach.
In this webinar, participants will learn:
· Coordinating the program to the incentive
· A new interaction at the circ desk
· Layering the customer experience
· Ideas to implement a rewards program
Kathy Pape ~ Biography
Kathy has worked for twelve years in Ohio libraries and is currently the Executive Director of the Conneaut Public Library in Conneaut, Ohio. Kathy also works as a producer, writer, actor, and director for one of Ohio's cable access channels that provides programming to households in Ohio and Western Pennsylvania. Kathy is also a member of the board of Trustees of the Northwest Ohio Regional Library System.