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Library Campaign Training Institute Part 1: Building your Base
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Library Campaign Training Institute Part 1: Building your Base

Developed and presented by Libby Post of Communication Services, the LCTI will teach attendees how to create, market, and implement an effective advocacy campaign for your library.

7/14/2016
When: Thursday, July 14, 2016
1:00 PM
Where: Online
Contact: http://www.ala.org/advocacy/library-campaign-training-institute

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Library Campaign Training Institute

A Free Advocacy Webinar Series

Developed and presented by Libby Post of Communication Services, the LCTI will teach attendees how to create, market, and implement an effective advocacy campaign for your library. 

(Note: Registration is mandatory, and "seats" in the virtual room are first-come, first serve.  All sessions will be recorded and archived for future viewing; registrants will be sent a link after each session to watch the recorded webinar.  Thanks in advance for understanding!)

Part 1: Building your Base - July 14, 2016, 12:00, CST

This workshop makes the connection between program and services outreach and building a library's base of support for advocacy.  This workshop details:

  • Using recent research as well as preparing public service return on investment calculations.
  • How to map a community.
  • Options for program development - examples used are the Recreation market and local elected officials.
  • Connection between customer service and advocacy.
  • Use of social media.
  • Managing data.
  • Using volunteer messengers.

Register here: http://ala.adobeconnect.com/e237rpvpkjb/event/registration.html

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