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Library Campaign Training Institute Part 3: Message, Marketing, & Media
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Library Campaign Training Institute Part 3: Message, Marketing, & Media

Developed and presented by Libby Post of Communication Services, the LCTI will teach attendees how to create, market, and implement an effective advocacy campaign for your library.

7/28/2016
When: Thursday, July 28, 2016
1:00 PM
Where: Online
Contact: http://www.ala.org/advocacy/library-campaign-training-institute

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Library Campaign Training Institute

A Free Advocacy Webinar Series

Developed and presented by Libby Post of Communication Services, the LCTI will teach attendees how to create, market, and implement an effective advocacy campaign for your library. 

(Note: Registration is mandatory, and "seats" in the virtual room are first-come, first serve.  All sessions will be recorded and archived for future viewing; registrants will be sent a link after each session to watch the recorded webinar.  Thanks in advance for understanding!)

 

Part 3: Message, Marketing, & Media - July 28th, 2016, 12:00, CST

This workshop walks participants through:

  • How to develop a campaign message using values and emotional branding.
  • Integrating that message into campaign outreach.
  • Public presentations.
  • Using the media to advance the message.

Register here: http://ala.adobeconnect.com/e8gwutbl7gb/event/registration.html

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