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Webinar - 4 Simple Ways to Beef Up Your Library Marketing
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Webinar - 4 Simple Ways to Beef Up Your Library Marketing

Angela Hursh, Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County, will show you four easy, mostly free ways to support your library’s strategic goals, reach current cardholders and new audiences, increase circulation and improve brand awareness.

11/17/2016
When: Thursday, November 17, 2016
2:00 PM
Where: Online
United States
Contact: http://ideas.demco.com/webinar/4-simple-ways-beef-up-your-library-marketing/

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4 Simple Ways to Beef Up Your Library Marketing

November 17, 2016,
2:00 p.m. ET / 1:00 p.m. CT

Every day, library marketers are engaged in a competitive battle to convince people to come to programs, check out items and cement the image of the library as a vital community center. But with decreasing budgets and increasing pressure on our time, the job is getting harder and library marketing feels less effective. Angela Hursh, Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County, knows how you feel! She’ll show you four easy, mostly free ways to support your library’s strategic goals, reach current cardholders and new audiences, increase circulation and improve brand awareness.

You’ll learn:

  1. Why you should consider turning your monthly or quarterly event-based newsletter into a content marketing publication.
  2. How reducing the number of promotions can actually increase the effectiveness of your marketing.
  3. Why you should focus more energy on marketing your collection.
  4. How to juggle social media platforms and get more “bang for your buck” from all your posts — especially your organic posts.

All webinars are archived and will be available to watch a couple of days after the original air date.

Presenter

Angela Hursh

Angela Hursh

Angela Hursh left a career in the TV news business three years ago to accept her dream job as Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County. She is an advocate of collection marketing for libraries and specializes in targeted email messaging, and she also drives strategy for the content team's efforts to reach unique groups of library users. She loves to read and listen to audiobooks. Bernard Cornwell, Stephen King, Jodi Picoult and Philippa Gregory are her favorite authors. She lives in Cincinnati with her husband, Chris, and their two daughters, ages 16 and 12, a dog and a giant hermit crab named Tiny Tina. You can follow Angela on Snapchat and Twitter @Webmastergirl or on her website, superlibrarymarketing.com.

Moderator

Liz Bowie

Liz Bowie

Content Strategy Manager at Demco, Inc.
Liz is the Content Strategy Manager for Demco. Her background includes editorial management and product development of innovative and time-saving tools for schools and libraries, with an emphasis on Common Core, literacy and math. The products she and her team have developed, including classroom games, learning centers and professional development resources, have garnered 46 industry awards for excellence in education. Liz is passionate about promoting literacy through her work and the work of others. If you are interested in sharing your ideas and programming tips on Demco’s Ideas and Inspiration blog or have ideas for topics you’d like to see covered, contact Liz at lizb@demco.com

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