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ALA Webinar - The Librarian’s Nitty-Gritty Guide to Content Marketing
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ALA Webinar - The Librarian’s Nitty-Gritty Guide to Content Marketing

$55 - Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy.

3/9/2017
When: Thursday, March 9, 2017
3:00 PM
Where: Online
United States
Contact: http://www.alastore.ala.org/detail.aspx?ID=11765
1-866-746-7252

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http://www.alastore.ala.org/detail.aspx?ID=11765

Cost: $55 

The Librarian’s Nitty-Gritty Guide to Content Marketing Workshop
A 60-minute workshop, Thursday, March 9, 2017, 3:00pm Eastern/2:00 Central/1:00 Mountain/12:00 Pacific

Has your library been promoting itself online through various social media channels (blogs, Facebook, etc.)? Have you seen mixed results? One way to be more effective online is by moving beyond the promotional mindset of traditional marketing and by embracing a different way of creating content that will engage and help serve the needs of your community. Are you ready to make your library’s online efforts more effective? Welcome to content marketing.

Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy.

Learning outcomes:

  • Understand the differences between advertising and content marketing
  • Learn how to define a content strategy and the basics to creating a content marketing plan
  • Enable you to focus on community needs when thinking about your social media channels and website
  • How to further your reach and repurpose your content for different platforms
  • Gather valuable tips to help you create and better distribute content to attract and engage your audiences

About the Instructor

Laura Solomon is the library services manager for the Ohio Public Information Network. She has been working in web development and design and conducting classes in public libraries and as an independent consultant. Laura was selected as one of Library Journal’s “Movers and Shakers” for 2010. She earned her MLS from Kent State University. Visit her blog at www.meanlaura.com, and find her books here on the ALA online store.

 

If you plan on viewing this event with a group of 3 or more people, please purchase at the group rate.

A 60-minute workshop, Thursday, March 9, 2017, 3:00pm Eastern/2:00 Central/1:00 Mountain/12:00 Pacific


This is an online event hosted through Webex. Further information is available at the ALA Store FAQ page.

How Workshop Registration Works
While completing your purchase, you’ll be asked to fill in the name and e-mail address of the individual who will sign in to the event. Once you complete your purchase, this individual will receive an e-mail from Webex confirming registration. This e-mail includes the login information for the event, including the weblink the participant will use to sign in to the event, so please keep it in a safe place.

Upon purchase you will also receive a registration PDF in the form of a digital download. This PDF contains a link to our Registration page. In case you do not receive the automatic notification from WebEx, you can use the link found on this download to access the workshop. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History.

If you prefer to register by phone, call 1-866-746-7252, Monday-Friday, 8:00am-6:00pm Eastern to register; or email your purchase order to alastore@ala.org.

For pricing on bulk registrations, please contact alastore@ala.org.

ALA Editions Workshops offer a convenient, hands-on learning experience that will help you and your colleagues make the best decisions for your library. This ALA Editions Workshop is licensed for use by staff or users of the purchasing institution or library organization.

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