Non-SWON event. Register at http://bit.ly/2i9kvI0
It’s going to be a packed day. We start earlier in the day. Imagine taking the Expo Line down to Santa Monica where Philosophie will be so graciously hosting us. There will be breakfast food and caffeine. A warm welcome from an excessively giddy Grace. A keynote that will bring us to the moon and back. You’ll be an information superhero, a mentor to your new and old UX friends. There will be tacos to nourish us, topics to keep our minds buzzing.
A content modeling workshop that’ll bring you places. A panel that will keep you on your toes. A blurry round of lightning talks zapping you from everyday IA to Big IA, messy IA to My IA. You’ll go home with your minds abuzz, the words of the last speaker still roaring in your ears -- all the impact you’ll have! The things you’ll do! The people you’ll have talked to!
It’s going to be amazing. New faces. Familiar faces. More diversity.
Are you ready for it?
1615 16th St, Santa Monica, CA 90404
- Street parking
- $2 for 24 hours at the Metro Expo Line parking lot next door
9:15 AM - 10:00 AM
Shoot for the Moon: How UX Strategy can transform the world
User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. Jaime will discuss her role in defining the UX Strategy for the futuristic transportation system called Hyperloop.
Jaime Levy - Author, college professor and User Experience consultant
10:10 AM - 10:40 AM
Be An Information Superhero
Did you know that as a digital professional you have a superpower? You have the skills, gumption and connections to curate, create, structure and disseminate information with a speed and a reach unlike any other time in human history. After this talk, you'll emerge with an S on your chest and the knowledge that you truly do have the ability to save lives, to vanquish the status quo and to change the world.
Taj Bates - Digital Consultant & Entrepreneur
Lynn Boyden - Information Architect and Professor, UCLA
Chris Chandler - Strategy Practice Lead, Philosophie
2:00 PM - 2:50 PM
Converging Roles and Disciplines: UX/IA/SEO/Content Strategy
In today’s world, organizations are required to rethink how to architect and manage information to maintain a competitive and organizational edge. Many are embracing strategies that are more flexible, moving away from isolated systems and departmental silos. These organizations recognize the need for information to be structured so that it is clear, usable, findable and understandable.
As information architects, taxonomists, content strategists, UX designers, what are your perspectives on how you approach information strategy and structure? How does your work align with the work by SEO and BAs?
The aim is to identify how closely aligned these various practices are and how their applications of information strategy and structure may provide real benefit for the theory and professional practice of user experience design and eventually, the quality of everyday life and work.
Jennifer McCutchen - Content Strategy Lead, Fjord
Marlowe Beckley - Independent Consultant
Elaine Chu - Director of Taxonomy, Tradesy
Amy Haupl - Sr. Director, UX Design, Research and Strategy, LegalZoom
Jackie Joyce - Sr. Manager, Content Merchandising, Netflix
Carol Rossi - Sr. Director, User Experience Research, Edmunds
3:00 PM - 3:30 PM
The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words?
You start with a big gray box. The hero image. A promotional photo. “Picture goes here.” But is your visual content working as hard as it could? Does it support other content? Other interactions? The rest of the design? I’ll demonstrate my photography optimization system, showing how to objectively -- well, mostly objectively -- judge visual content on a 1,000-word scale, so you can select (or help select) better images for your websites and apps.
Eric Beteille - Senior Content Strategist, The Walt Disney Company
3:50 PM - 4:00 PM
Lightning Talks - Agile Heuristics
A tool for implementing IA heuristics with every design
By the end of this lightning talk, you will have a useful tool to apply IA heuristics for every agile design project. This will help increase the design quality consistency, solidify the UX team credibility, and apply high standards to design excellent experiences.
Lara Fedoroff - Host and Founder, UX-radio
4:00 PM - 4:10 PM
Lightning Talks - More Than The Game
More Than The Game: The Extensive World of a League of Legends UX Designer
An inside look at the surprisingly expansive and challenging UX problem spaces of one of the most played video games in the world: League of Legends. Will focus on the growing opportunities for UX Designers in the gaming industry.
Weszt Hart - Senior UX Designer, Riot Games
4:10 PM - 4:20 PM
Lightning Talks - Spokeo Personas
A look at the need for personas, how to gather your research, analyzing the data, selling it to your stakeholders, and using it to drive your design thinking.
Eugene Kim - User Experience Designer, Spokeo
4:20 PM - 4:30 PM
Lightning Talks - Team Safety: How to measure and develop high performing teams
Team Safety is crucial to building an effective, high performing team, which values trust, transparency, and collaboration. This talk will cover what team safety is, why it’s important, how to measure it, and some tips and tactics for improving it.
Sarah Stern - Director of Service Design, LootCrate
Nate Bolt - Founder, Ethnio