According to the Pew Research Center’s Projections of Population data from the U.S. Census, Millennials (those between the ages of 18 and 34) now outnumber those of the Baby Boom Generation (those between the ages of 51 to 69). For the full story: PewResearchCenter.
What does this mean to your library? Do you know your demographics? Do you know what’s important to them as a group? Do you know ‘where’ they are? How to reach them?
My son is a Millennial and he surprises me all the time. He’d rather be on the internet than watch television. Even if he’s watching television online, he’d rather do that. He can monitor his communications and respond to people all on the same device. Well, make that devices! He might be on his laptop, phone or iPad. And he’d rather buy online then in person. Really. He enjoys going somewhere for a concert or lecture or meeting up with friends, but he thinks it’s silly to go somewhere to get information or a shirt. And he loves reading and books. But for the library to be a destination, it’s going to have to provide a really fascinating program, or something else he can’t get another way. How about Clothing Repair 101? He recently asked to learn how to sew on a button.