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Utah State Library Webinar - RA Rethink: Merchandising and Upselling
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Utah State Library Webinar - RA Rethink: Merchandising and Upselling

Free! - With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.

2/12/2019
When: 02/12/2019
12 - 1 pm
Where: Online
United States
Contact: Jessica Whetman, USL Training Coordinator
Not a SWON Event

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Not a SWON Event.

More info: https://www.eventbrite.com/o/usl-training-208844751

RA Rethink: Merchandising and Upselling

 

If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.

Bio: Becky Spratford is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up. She trains library staff all over the world on how to match books with readers through the local public library. She runs the critically acclaimed RA training blog RA for All, and is on the Steering Committee of the Adult Reading Round Table. She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is a proud member of the Horror Writers Association who honored her as a special guest of honor at StokerCon 2017 for her contribution to the genre. You can follow Becky on Twitter @RAforAll.

 

To view the webinar, please go to: http://stateofutah.adobeconnect.com/usltraining/

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