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NEO Webinar - RA Rethink: Merchandising and Upselling Edition
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NEO Webinar - RA Rethink: Merchandising and Upselling Edition

FREE for Supporting Members ($15 for Geographic Members) - If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.

4/22/2020
When: 10:00 AM
Where: Online
United States
Contact: 513-751-4422


Online registration is closed.
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Cost  |  CEUs  |  Competencies  |  Who Should Attend?

**Please Note: NEO Webinars are available to SWON Supporting Members & Members in our Ohio Service Area only. If you live or work outside of these areas and would like to register for a NEO Webinar, please do so directly with NEO at neo-rls.org**

NEO Webinar

RA Rethink: Merchandising and Upselling Edition

Event Date: 4/22/2020
Event Time:
10:00 AM - 11:00 AM Eastern

Must register by 04/17

If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.

Learning Objectives:

  • Learn how to get all library staff involved with creating displays and promoting your collections
  • Understand the value of creating a participatory patron experience
  • Be able to promote library services and programs from every service point

Presenter:

Becky Spratford is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up.  She trains library staff all over the world on how to match books with readers through the local public library.  She runs the critically acclaimed RA training blog RA for All.  She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist and content for Library Journal. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is currently hard at work on the 3rd Edition. She is a proud member of the Horror Writers Association and currently serves as the Association’s Secretary and organizer of their annual LIbrarians’ Day. You can follow Becky on Twitter @RAforAll

Who should attend?

  • Everyone!

Competencies Covered (Competency Index for the Library Field):

 

-Library Management Competencies

  • Marketing & Public Relations

-Public Services Competencies

-Adult & Older Adult Services 

-Children’s Services 

-Young Adult Services 

CEUs:

OLC accepts up to 1 CEU

KDLA accepts up to 1 CEU

ISL accepts up to 1 LEU/TLEU

Price:

Free for Employees of Supporting Member Institutions
$15 for anyone in our Ohio Service Area
N/A for Everyone Else

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